{"id":"CPY-001","name":"Start from market awareness","domain":"copywriting","layer":"document","strength":"hard_constraint","human_logic":"IF writing persuasive copy, THEN classify the audience as unaware, problem-aware, solution-aware, product-aware, or most-aware before choosing the message ELSE request research.","when":{"path":"context.purpose","operator":"in","value":["persuade","sell"]},"then":[{"action":"classify","target":"audience.awareness","states":["unaware","problem_aware","solution_aware","product_aware","most_aware"]}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"The same claim lands differently depending on what the reader already knows and believes.","diagnostics":[],"examples":{},"source_ids":["BK-030","BK-032"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["context.purpose"],"tests":[],"sources":[{"id":"BK-030","title":"Breakthrough Advertising","creator":"Eugene M. Schwartz","domain":"copywriting","type":"Book","note":"Market awareness, sophistication, desire, and message strategy.","url":null},{"id":"BK-032","title":"The Copywriter's Handbook","creator":"Robert W. Bly","domain":"copywriting","type":"Book","note":"Benefits, headlines, offers, direct response, and business copy.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}