{"id":"CPY-005","name":"Translate feature into buyer outcome","domain":"copywriting","layer":"sentence","strength":"context_default","human_logic":"IF copy names a feature, THEN connect it to functional benefit, practical outcome, and relevant emotional meaning when supported ELSE remove the feature.","when":{"path":"copy.feature.exists","operator":"eq","value":true},"then":[{"action":"expand","target":"copy.feature","chain":["feature","functional_benefit","practical_outcome","emotional_meaning"],"only":"supported_links"}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Buyers care about what a feature changes for them.","diagnostics":[],"examples":{},"source_ids":["BK-032","BK-034"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.feature.exists"],"tests":[],"sources":[{"id":"BK-032","title":"The Copywriter's Handbook","creator":"Robert W. Bly","domain":"copywriting","type":"Book","note":"Benefits, headlines, offers, direct response, and business copy.","url":null},{"id":"BK-034","title":"The Ultimate Sales Letter","creator":"Dan S. Kennedy","domain":"copywriting","type":"Book","note":"Direct-response structure, offer presentation, and action.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}