{"id":"CPY-006","name":"Specificity earns credibility","domain":"copywriting","layer":"sentence","strength":"heuristic","human_logic":"IF a claim uses generic superiority language AND verifiable specifics exist, THEN replace the generic phrase with the relevant specific ELSE qualify or remove it.","when":{"all":[{"path":"copy.claim.language","operator":"eq","value":"generic_superiority"},{"path":"copy.claim.verifiable_specifics_exist","operator":"eq","value":true}]},"then":[{"action":"replace","target":"copy.claim","with":"relevant_verifiable_specific"}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Specific details are more testable and believable than empty superlatives.","diagnostics":[],"examples":{},"source_ids":["BK-029","BK-032","BK-036"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.claim.language","copy.claim.verifiable_specifics_exist"],"tests":[{"id":"TST-017","rule_id":"CPY-006","before":"The best analytics platform.","after":"See conversion sources by campaign, page, and form in one report.","reason":"Generic superiority becomes a specific verifiable capability, not an unsupported ranking.","assertion":{"if":{"path":"output","operator":"eq","value":"See conversion sources by campaign, page, and form in one report."},"then":"pass","else":"review"}}],"sources":[{"id":"BK-029","title":"The Adweek Copywriting Handbook","creator":"Joseph Sugarman","domain":"copywriting","type":"Book","note":"Direct-response copy principles, sequencing, and engagement.","url":null},{"id":"BK-032","title":"The Copywriter's Handbook","creator":"Robert W. Bly","domain":"copywriting","type":"Book","note":"Benefits, headlines, offers, direct response, and business copy.","url":null},{"id":"BK-036","title":"Ogilvy on Advertising","creator":"David Ogilvy","domain":"advertising","type":"Book","note":"Research, clarity, headlines, layouts, and brand communication.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}