{"id":"CPY-008","name":"Testimonial is real, typicality-aware, and specific","domain":"copywriting","layer":"section","strength":"hard_constraint","human_logic":"IF a testimonial is used, THEN verify identity permission, authenticity, result context, and any required typicality disclosure ELSE remove it.","when":{"path":"copy.testimonial.exists","operator":"eq","value":true},"then":[{"action":"verify","target":"copy.testimonial","fields":["permission","authenticity","result_context","disclosure"]},{"action":"delete","target":"copy.testimonial","when":"verification_fails"}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Social proof must not imply results or endorsement that the evidence does not support.","diagnostics":[],"examples":{},"source_ids":["BK-035","WEB-012"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.testimonial.exists"],"tests":[],"sources":[{"id":"BK-035","title":"Influence: The Psychology of Persuasion","creator":"Robert B. Cialdini","domain":"persuasion","type":"Book","note":"Evidence-based principles of influence and ethical persuasion.","url":null},{"id":"WEB-012","title":"Advertising and Marketing Basics","creator":"U.S. Federal Trade Commission","domain":"advertising_compliance","type":"Regulatory guidance","note":"Advertising claims must be truthful, non-deceptive, fair, and appropriately substantiated.","url":"https://www.ftc.gov/business-guidance/advertising-marketing"}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}