{"id":"CPY-009","name":"Objection response names the real risk","domain":"copywriting","layer":"section","strength":"context_default","human_logic":"IF research shows a recurring material objection, THEN acknowledge it, answer with proof or terms, and preserve any legitimate limitation ELSE do not invent objections.","when":{"path":"audience.objection.frequency","operator":"in","value":["common","dominant"]},"then":[{"action":"insert","target":"copy.objection_response","pattern":["acknowledge","answer","proof_or_terms","legitimate_limit"]}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"A strong response reduces uncertainty without pretending the tradeoff does not exist.","diagnostics":[],"examples":{},"source_ids":["BK-029","BK-034","BK-035"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["audience.objection.frequency"],"tests":[],"sources":[{"id":"BK-029","title":"The Adweek Copywriting Handbook","creator":"Joseph Sugarman","domain":"copywriting","type":"Book","note":"Direct-response copy principles, sequencing, and engagement.","url":null},{"id":"BK-034","title":"The Ultimate Sales Letter","creator":"Dan S. Kennedy","domain":"copywriting","type":"Book","note":"Direct-response structure, offer presentation, and action.","url":null},{"id":"BK-035","title":"Influence: The Psychology of Persuasion","creator":"Robert B. Cialdini","domain":"persuasion","type":"Book","note":"Evidence-based principles of influence and ethical persuasion.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}