{"id":"CPY-010","name":"Offer is operationally complete","domain":"copywriting","layer":"section","strength":"hard_constraint","human_logic":"IF an offer is presented, THEN state deliverable, audience, price or exchange, timing, requirements, exclusions, risk terms, and next action as applicable ELSE mark incomplete.","when":{"path":"copy.offer.exists","operator":"eq","value":true},"then":[{"action":"complete","target":"copy.offer","fields":["deliverable","audience","price_or_exchange","timing","requirements","exclusions","risk_terms","next_action"]}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"An incomplete offer creates uncertainty exactly where a decision should become easier.","diagnostics":[],"examples":{},"source_ids":["BK-029","BK-034"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.offer.exists"],"tests":[],"sources":[{"id":"BK-029","title":"The Adweek Copywriting Handbook","creator":"Joseph Sugarman","domain":"copywriting","type":"Book","note":"Direct-response copy principles, sequencing, and engagement.","url":null},{"id":"BK-034","title":"The Ultimate Sales Letter","creator":"Dan S. Kennedy","domain":"copywriting","type":"Book","note":"Direct-response structure, offer presentation, and action.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}