{"id":"CPY-011","name":"CTA names one next action","domain":"copywriting","layer":"phrase","strength":"context_default","human_logic":"IF the page has one primary conversion goal, THEN use one prominent CTA that names the action and immediate result ELSE define priority among multiple actions.","when":{"path":"copy.primary_conversion_goal_count","operator":"eq","value":1},"then":[{"action":"align","target":"copy.primary_cta","include":["specific_action","immediate_result"],"prominence":"primary"}],"else":[{"action":"rank","target":"copy.ctas","by":"goal_priority"}],"unless":[],"because":"A CTA routes intent into behavior.","diagnostics":[],"examples":{},"source_ids":["BK-029","BK-032","BK-034"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.primary_conversion_goal_count"],"tests":[],"sources":[{"id":"BK-029","title":"The Adweek Copywriting Handbook","creator":"Joseph Sugarman","domain":"copywriting","type":"Book","note":"Direct-response copy principles, sequencing, and engagement.","url":null},{"id":"BK-032","title":"The Copywriter's Handbook","creator":"Robert W. Bly","domain":"copywriting","type":"Book","note":"Benefits, headlines, offers, direct response, and business copy.","url":null},{"id":"BK-034","title":"The Ultimate Sales Letter","creator":"Dan S. Kennedy","domain":"copywriting","type":"Book","note":"Direct-response structure, offer presentation, and action.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}