{"id":"CPY-012","name":"Friction matches commitment","domain":"copywriting","layer":"section","strength":"heuristic","human_logic":"IF requested information or effort exceeds what the current commitment needs, THEN remove, defer, or explain it ELSE retain.","when":{"path":"copy.form.friction_to_commitment_ratio","operator":"gt","value":1},"then":[{"action":"reduce","target":"copy.form","options":["remove_field","defer_field","explain_need"]}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Premature burden suppresses action and trust.","diagnostics":[],"examples":{},"source_ids":["BK-029","BK-032"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.form.friction_to_commitment_ratio"],"tests":[],"sources":[{"id":"BK-029","title":"The Adweek Copywriting Handbook","creator":"Joseph Sugarman","domain":"copywriting","type":"Book","note":"Direct-response copy principles, sequencing, and engagement.","url":null},{"id":"BK-032","title":"The Copywriter's Handbook","creator":"Robert W. Bly","domain":"copywriting","type":"Book","note":"Benefits, headlines, offers, direct response, and business copy.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}