{"id":"CPY-014","name":"Guarantee states enforceable terms","domain":"copywriting","layer":"section","strength":"hard_constraint","human_logic":"IF a guarantee is offered, THEN state coverage, duration, request process, exclusions, remedy, and jurisdictional limits ELSE do not rely on vague risk reversal.","when":{"path":"copy.guarantee.exists","operator":"eq","value":true},"then":[{"action":"complete","target":"copy.guarantee","fields":["coverage","duration","request_process","exclusions","remedy","jurisdictional_limits"]}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"A guarantee reduces risk only when the buyer can understand and use it.","diagnostics":[],"examples":{},"source_ids":["BK-034","WEB-012"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.guarantee.exists"],"tests":[],"sources":[{"id":"BK-034","title":"The Ultimate Sales Letter","creator":"Dan S. Kennedy","domain":"copywriting","type":"Book","note":"Direct-response structure, offer presentation, and action.","url":null},{"id":"WEB-012","title":"Advertising and Marketing Basics","creator":"U.S. Federal Trade Commission","domain":"advertising_compliance","type":"Regulatory guidance","note":"Advertising claims must be truthful, non-deceptive, fair, and appropriately substantiated.","url":"https://www.ftc.gov/business-guidance/advertising-marketing"}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}