{"id":"CPY-015","name":"Story serves the buying decision","domain":"copywriting","layer":"section","strength":"heuristic","human_logic":"IF a sales story does not change relevance, belief, desire, trust, objection, or action, THEN cut or reframe it ELSE retain.","when":{"all":[{"path":"copy.story.exists","operator":"eq","value":true},{"path":"copy.story.decision_function_count","operator":"eq","value":0}]},"then":[{"action":"delete_or_reframe","target":"copy.story","allowed_functions":["relevance","belief","desire","trust","objection","action"]}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Narrative in copy should move the decision, not merely entertain.","diagnostics":[],"examples":{},"source_ids":["BK-038","BK-037"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["copy.story.exists","copy.story.decision_function_count"],"tests":[],"sources":[{"id":"BK-038","title":"Sell with a Story","creator":"Paul Smith","domain":"sales_storytelling","type":"Book","note":"Using relevant stories in sales and business communication.","url":null},{"id":"BK-037","title":"Made to Stick","creator":"Chip Heath; Dan Heath","domain":"communication","type":"Book","note":"Simple, unexpected, concrete, credible, emotional stories.","url":null}],"defined_in":{"file":"16-copywriting-rules.json","title":"Persuasive and Direct-Response Copy Rules","slug":"copywriting-rules"}}