{"id":"ETH-002","name":"Evaluate express and implied claims","domain":"ethics","layer":"document","strength":"hard_constraint","human_logic":"IF wording, visuals, omissions, sequence, or context could imply a material claim, THEN evaluate that implication as well as the literal sentence ELSE retain.","when":{"path":"document.persuasive_or_advertising","operator":"eq","value":true},"then":[{"action":"extract","target":"document.claims","types":["express","implied"]},{"action":"verify","target":"document.claims"}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"A literally true sentence can still create a deceptive overall impression.","diagnostics":[],"examples":{},"source_ids":["WEB-012","WEB-013"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["document.persuasive_or_advertising"],"tests":[],"sources":[{"id":"WEB-012","title":"Advertising and Marketing Basics","creator":"U.S. Federal Trade Commission","domain":"advertising_compliance","type":"Regulatory guidance","note":"Advertising claims must be truthful, non-deceptive, fair, and appropriately substantiated.","url":"https://www.ftc.gov/business-guidance/advertising-marketing"},{"id":"WEB-013","title":"Advertising Substantiation Policy Statement","creator":"U.S. Federal Trade Commission","domain":"claim_substantiation","type":"Regulatory policy","note":"Objective claims require a reasonable evidentiary basis before dissemination.","url":"https://www.ftc.gov/legal-library/browse/ftc-policy-statement-regarding-advertising-substantiation"}],"defined_in":{"file":"18-ethics-and-claims-rules.json","title":"Ethics, Truth, and Claim-Safety Rules","slug":"ethics-and-claims-rules"}}