{"id":"ETH-005","name":"Do not fabricate authority or social proof","domain":"ethics","layer":"section","strength":"hard_constraint","human_logic":"IF a credential, citation, endorsement, review, testimonial, user count, or case is unverifiable or synthetic without disclosure, THEN remove or accurately label it ELSE retain.","when":{"path":"proof.type","operator":"in","value":["credential","citation","endorsement","review","testimonial","user_count","case"]},"then":[{"action":"verify","target":"proof.provenance"},{"action":"remove_or_disclose","target":"proof","when":"unverifiable_or_synthetic"}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Invented proof exploits trust rather than earning it.","diagnostics":[],"examples":{},"source_ids":["WEB-012","BK-035"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["proof.type"],"tests":[],"sources":[{"id":"WEB-012","title":"Advertising and Marketing Basics","creator":"U.S. Federal Trade Commission","domain":"advertising_compliance","type":"Regulatory guidance","note":"Advertising claims must be truthful, non-deceptive, fair, and appropriately substantiated.","url":"https://www.ftc.gov/business-guidance/advertising-marketing"},{"id":"BK-035","title":"Influence: The Psychology of Persuasion","creator":"Robert B. Cialdini","domain":"persuasion","type":"Book","note":"Evidence-based principles of influence and ethical persuasion.","url":null}],"defined_in":{"file":"18-ethics-and-claims-rules.json","title":"Ethics, Truth, and Claim-Safety Rules","slug":"ethics-and-claims-rules"}}