{"id":"ETH-006","name":"Do not exploit vulnerability","domain":"ethics","layer":"document","strength":"hard_constraint","human_logic":"IF the audience is distressed, grieving, cognitively impaired, financially desperate, a child, or otherwise vulnerable, THEN remove coercive pressure and raise clarity, evidence, consent, and review requirements ELSE retain.","when":{"path":"audience.vulnerability","operator":"in","value":["distressed","grieving","cognitively_impaired","financially_desperate","child","dependent"]},"then":[{"action":"remove","target":"copy.coercive_pressure"},{"action":"raise","target":"document.safeguards","dimensions":["clarity","evidence","consent","human_review"]}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Persuasion should preserve meaningful choice.","diagnostics":[],"examples":{},"source_ids":["BK-035","WEB-012"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["audience.vulnerability"],"tests":[],"sources":[{"id":"BK-035","title":"Influence: The Psychology of Persuasion","creator":"Robert B. Cialdini","domain":"persuasion","type":"Book","note":"Evidence-based principles of influence and ethical persuasion.","url":null},{"id":"WEB-012","title":"Advertising and Marketing Basics","creator":"U.S. Federal Trade Commission","domain":"advertising_compliance","type":"Regulatory guidance","note":"Advertising claims must be truthful, non-deceptive, fair, and appropriately substantiated.","url":"https://www.ftc.gov/business-guidance/advertising-marketing"}],"defined_in":{"file":"18-ethics-and-claims-rules.json","title":"Ethics, Truth, and Claim-Safety Rules","slug":"ethics-and-claims-rules"}}