{"id":"ETH-009","name":"Separate persuasion from information when needed","domain":"ethics","layer":"document","strength":"context_default","human_logic":"IF sponsorship, sales intent, advocacy, or conflict of interest could change reader interpretation, THEN disclose it early and plainly ELSE retain.","when":{"path":"document.material_interest.exists","operator":"eq","value":true},"then":[{"action":"disclose","target":"document.material_interest","position":"early","style":"plain"}],"else":[{"action":"retain","target":"current_text","reason":"No triggering condition is present."}],"unless":[],"because":"Readers need the communicator’s material role to evaluate the message.","diagnostics":[],"examples":{},"source_ids":["WEB-012","BK-026"],"laka":{"smallest_sufficient_intervention":true,"primary_axes":["scope","depth","magnitude","reversibility"]},"requires_facts":["document.material_interest.exists"],"tests":[],"sources":[{"id":"WEB-012","title":"Advertising and Marketing Basics","creator":"U.S. Federal Trade Commission","domain":"advertising_compliance","type":"Regulatory guidance","note":"Advertising claims must be truthful, non-deceptive, fair, and appropriately substantiated.","url":"https://www.ftc.gov/business-guidance/advertising-marketing"},{"id":"BK-026","title":"Technical Communication","creator":"Mike Markel; Stuart A. Selber","domain":"technical_communication","type":"Book","note":"Audience, design, ethics, research, and technical genres.","url":null}],"defined_in":{"file":"18-ethics-and-claims-rules.json","title":"Ethics, Truth, and Claim-Safety Rules","slug":"ethics-and-claims-rules"}}