The rules
Every rule, and how hard it binds
228 base rules across 14 domains and 9 structural layers. Filter them, then open one to see its condition tree, both branches, its exceptions and its sources.
6 rules match. Clear filters
- STR-019 Preserve document promise and payoff IF the opening promises information, transformation, evidence, or entertainment, THEN deliver or revise that promise ELSE retain. Hard constraint
- CPY-001 Start from market awareness IF writing persuasive copy, THEN classify the audience as unaware, problem-aware, solution-aware, product-aware, or most-aware before choosing the message ELSE request research. Hard constraint
- CPY-002 Match lead to awareness and evidence IF awareness is known, THEN select a lead type that bridges the reader’s current state to the offer ELSE do not default to a hype lead. Context default
- CPY-003 Headline makes one credible promise IF a headline is used, THEN make its audience relevance, benefit or curiosity, and credible scope legible ELSE revise. Hard constraint
- CPY-004 Mechanism explains the promise IF the promise is unfamiliar, counterintuitive, or in a sophisticated market, THEN explain why and how the offer produces the result ELSE keep the mechanism concise. Context default
- CPY-018 Market sophistication changes novelty claim IF competitors repeat the same promise, THEN differentiate mechanism, proof, segment, tradeoff, experience, or category rather than shouting the same claim ELSE use the direct promise. Context default