Applying it

Composition templates

19 conditional structures. Each one declares when it applies, the slots it expects in order, and the rules that govern the whole piece.

TPL-CONCEPT

Concept topic

Use when

ANY
- reader.question in [what_is, why, how_it_works]
- purpose eq "explain"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

title

required

true

logic

if

path

slots.title

operator

missing

then

block_or_request

else

continue
id

definition

required

true

logic

if

path

slots.definition

operator

missing

then

block_or_request

else

continue
id

purpose_or_significance

required

true

logic

if

path

slots.purpose_or_significance

operator

missing

then

block_or_request

else

continue
id

model_or_mechanism

required

true

logic

if

path

slots.model_or_mechanism

operator

missing

then

block_or_request

else

continue
id

relationships

required

false

logic

if

path

slots.relationships.relevance

operator

eq

value

true

then

include

else

omit
id

example

required

true

logic

if

path

slots.example

operator

missing

then

block_or_request

else

continue
id

boundaries_or_nonexamples

required

false

logic

if

path

slots.boundaries_or_nonexamples.relevance

operator

eq

value

true

then

include

else

omit
id

next_topic

required

false

logic

if

path

slots.next_topic.relevance

operator

eq

value

true

then

include

else

omit

TPL-TASK

Task procedure

Use when

reader.question eq "how_do_i"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

goal

required

true

logic

if

path

slots.goal

operator

missing

then

block_or_request

else

continue
id

prerequisites

required

false

logic

if

path

slots.prerequisites.relevance

operator

eq

value

true

then

include

else

omit
id

safety

required

false

logic

if

path

slots.safety.relevance

operator

eq

value

true

then

include

else

omit
id

ordered_steps

required

true

logic

if

path

slots.ordered_steps

operator

missing

then

block_or_request

else

continue
id

expected_results

required

true

logic

if

path

slots.expected_results

operator

missing

then

block_or_request

else

continue
id

recovery

required

false

logic

if

path

slots.recovery.relevance

operator

eq

value

true

then

include

else

omit
id

verification

required

true

logic

if

path

slots.verification

operator

missing

then

block_or_request

else

continue
id

next_step

required

false

logic

if

path

slots.next_step.relevance

operator

eq

value

true

then

include

else

omit

TPL-REFERENCE

Reference entry

Use when

reader.mode eq "lookup"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

entity_name

required

true

logic

if

path

slots.entity_name

operator

missing

then

block_or_request

else

continue
id

definition

required

true

logic

if

path

slots.definition

operator

missing

then

block_or_request

else

continue
id

syntax_or_signature

required

false

logic

if

path

slots.syntax_or_signature.relevance

operator

eq

value

true

then

include

else

omit
id

fields_or_properties

required

true

logic

if

path

slots.fields_or_properties

operator

missing

then

block_or_request

else

continue
id

valid_values

required

false

logic

if

path

slots.valid_values.relevance

operator

eq

value

true

then

include

else

omit
id

defaults

required

false

logic

if

path

slots.defaults.relevance

operator

eq

value

true

then

include

else

omit
id

constraints

required

true

logic

if

path

slots.constraints

operator

missing

then

block_or_request

else

continue
id

examples

required

true

logic

if

path

slots.examples

operator

missing

then

block_or_request

else

continue
id

errors

required

false

logic

if

path

slots.errors.relevance

operator

eq

value

true

then

include

else

omit
id

version

required

false

logic

if

path

slots.version.relevance

operator

eq

value

true

then

include

else

omit
id

related_entries

required

false

logic

if

path

slots.related_entries.relevance

operator

eq

value

true

then

include

else

omit

TPL-TROUBLE

Troubleshooting topic

Use when

reader.goal eq "recover_from_failure"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

observable_symptom

required

true

logic

if

path

slots.observable_symptom

operator

missing

then

block_or_request

else

continue
id

scope_check

required

false

logic

if

path

slots.scope_check.relevance

operator

eq

value

true

then

include

else

omit
id

discriminating_tests

required

true

logic

if

path

slots.discriminating_tests

operator

missing

then

block_or_request

else

continue
id

likely_causes

required

true

logic

if

path

slots.likely_causes

operator

missing

then

block_or_request

else

continue
id

corrective_actions

required

true

logic

if

path

slots.corrective_actions

operator

missing

then

block_or_request

else

continue
id

verification

required

true

logic

if

path

slots.verification

operator

missing

then

block_or_request

else

continue
id

escalation

required

false

logic

if

path

slots.escalation.relevance

operator

eq

value

true

then

include

else

omit

TPL-EXPLAINER

General explainer

Use when

purpose eq "explain"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

reader_question

required

true

logic

if

path

slots.reader_question

operator

missing

then

block_or_request

else

continue
id

short_answer

required

true

logic

if

path

slots.short_answer

operator

missing

then

block_or_request

else

continue
id

known_base

required

false

logic

if

path

slots.known_base.relevance

operator

eq

value

true

then

include

else

omit
id

model

required

true

logic

if

path

slots.model

operator

missing

then

block_or_request

else

continue
id

worked_example

required

true

logic

if

path

slots.worked_example

operator

missing

then

block_or_request

else

continue
id

limits

required

true

logic

if

path

slots.limits

operator

missing

then

block_or_request

else

continue
id

knowledge_check

required

false

logic

if

path

slots.knowledge_check.relevance

operator

eq

value

true

then

include

else

omit
id

next_action

required

false

logic

if

path

slots.next_action.relevance

operator

eq

value

true

then

include

else

omit

TPL-ARTICLE

Nonfiction article

Use when

channel in [article, blog, publication]

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

headline

required

true

logic

if

path

slots.headline

operator

missing

then

block_or_request

else

continue
id

deck_or_promise

required

false

logic

if

path

slots.deck_or_promise.relevance

operator

eq

value

true

then

include

else

omit
id

lead

required

true

logic

if

path

slots.lead

operator

missing

then

block_or_request

else

continue
id

controlling_idea

required

true

logic

if

path

slots.controlling_idea

operator

missing

then

block_or_request

else

continue
id

sections

required

true

logic

if

path

slots.sections

operator

missing

then

block_or_request

else

continue
id

evidence

required

true

logic

if

path

slots.evidence

operator

missing

then

block_or_request

else

continue
id

counterpoint

required

false

logic

if

path

slots.counterpoint.relevance

operator

eq

value

true

then

include

else

omit
id

conclusion

required

true

logic

if

path

slots.conclusion

operator

missing

then

block_or_request

else

continue
id

sources

required

true

logic

if

path

slots.sources

operator

missing

then

block_or_request

else

continue

TPL-ARGUMENT

Evidence-based argument

Use when

purpose in [argue, recommend, persuade]

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

rhetorical_situation

required

true

logic

if

path

slots.rhetorical_situation

operator

missing

then

block_or_request

else

continue
id

thesis

required

true

logic

if

path

slots.thesis

operator

missing

then

block_or_request

else

continue
id

claim_map

required

true

logic

if

path

slots.claim_map

operator

missing

then

block_or_request

else

continue
id

evidence

required

true

logic

if

path

slots.evidence

operator

missing

then

block_or_request

else

continue
id

warrants

required

true

logic

if

path

slots.warrants

operator

missing

then

block_or_request

else

continue
id

counterarguments

required

true

logic

if

path

slots.counterarguments

operator

missing

then

block_or_request

else

continue
id

limitations

required

true

logic

if

path

slots.limitations

operator

missing

then

block_or_request

else

continue
id

conclusion

required

true

logic

if

path

slots.conclusion

operator

missing

then

block_or_request

else

continue
id

decision_rule

required

false

logic

if

path

slots.decision_rule.relevance

operator

eq

value

true

then

include

else

omit

TPL-REPORT

Analytical report

Use when

channel eq "report"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

title

required

true

logic

if

path

slots.title

operator

missing

then

block_or_request

else

continue
id

executive_summary

required

true

logic

if

path

slots.executive_summary

operator

missing

then

block_or_request

else

continue
id

question_or_mandate

required

true

logic

if

path

slots.question_or_mandate

operator

missing

then

block_or_request

else

continue
id

method

required

true

logic

if

path

slots.method

operator

missing

then

block_or_request

else

continue
id

findings

required

true

logic

if

path

slots.findings

operator

missing

then

block_or_request

else

continue
id

analysis

required

true

logic

if

path

slots.analysis

operator

missing

then

block_or_request

else

continue
id

limitations

required

true

logic

if

path

slots.limitations

operator

missing

then

block_or_request

else

continue
id

recommendations

required

false

logic

if

path

slots.recommendations.relevance

operator

eq

value

true

then

include

else

omit
id

appendices

required

false

logic

if

path

slots.appendices.relevance

operator

eq

value

true

then

include

else

omit
id

sources

required

true

logic

if

path

slots.sources

operator

missing

then

block_or_request

else

continue

TPL-PROPOSAL

Business proposal

Use when

channel eq "proposal"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

client_context

required

true

logic

if

path

slots.client_context

operator

missing

then

block_or_request

else

continue
id

desired_outcome

required

true

logic

if

path

slots.desired_outcome

operator

missing

then

block_or_request

else

continue
id

diagnosis

required

true

logic

if

path

slots.diagnosis

operator

missing

then

block_or_request

else

continue
id

scope

required

true

logic

if

path

slots.scope

operator

missing

then

block_or_request

else

continue
id

approach

required

true

logic

if

path

slots.approach

operator

missing

then

block_or_request

else

continue
id

deliverables

required

true

logic

if

path

slots.deliverables

operator

missing

then

block_or_request

else

continue
id

timeline

required

true

logic

if

path

slots.timeline

operator

missing

then

block_or_request

else

continue
id

responsibilities

required

true

logic

if

path

slots.responsibilities

operator

missing

then

block_or_request

else

continue
id

investment

required

true

logic

if

path

slots.investment

operator

missing

then

block_or_request

else

continue
id

proof

required

false

logic

if

path

slots.proof.relevance

operator

eq

value

true

then

include

else

omit
id

risks_and_assumptions

required

true

logic

if

path

slots.risks_and_assumptions

operator

missing

then

block_or_request

else

continue
id

acceptance

required

true

logic

if

path

slots.acceptance

operator

missing

then

block_or_request

else

continue

TPL-CASE

Case study

Use when

purpose eq "prove_with_case"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

subject_and_context

required

true

logic

if

path

slots.subject_and_context

operator

missing

then

block_or_request

else

continue
id

starting_state

required

true

logic

if

path

slots.starting_state

operator

missing

then

block_or_request

else

continue
id

constraint

required

true

logic

if

path

slots.constraint

operator

missing

then

block_or_request

else

continue
id

intervention

required

true

logic

if

path

slots.intervention

operator

missing

then

block_or_request

else

continue
id

mechanism

required

true

logic

if

path

slots.mechanism

operator

missing

then

block_or_request

else

continue
id

measured_result

required

true

logic

if

path

slots.measured_result

operator

missing

then

block_or_request

else

continue
id

timeframe

required

true

logic

if

path

slots.timeframe

operator

missing

then

block_or_request

else

continue
id

limitations

required

true

logic

if

path

slots.limitations

operator

missing

then

block_or_request

else

continue
id

transferable_lesson

required

true

logic

if

path

slots.transferable_lesson

operator

missing

then

block_or_request

else

continue
id

cta

required

false

logic

if

path

slots.cta.relevance

operator

eq

value

true

then

include

else

omit

TPL-LANDING

Landing page

Use when

channel eq "landing_page"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

message_match

required

true

logic

if

path

slots.message_match

operator

missing

then

block_or_request

else

continue
id

headline

required

true

logic

if

path

slots.headline

operator

missing

then

block_or_request

else

continue
id

subhead

required

false

logic

if

path

slots.subhead.relevance

operator

eq

value

true

then

include

else

omit
id

primary_cta

required

true

logic

if

path

slots.primary_cta

operator

missing

then

block_or_request

else

continue
id

problem_or_opportunity

required

true

logic

if

path

slots.problem_or_opportunity

operator

missing

then

block_or_request

else

continue
id

benefits

required

true

logic

if

path

slots.benefits

operator

missing

then

block_or_request

else

continue
id

mechanism

required

false

logic

if

path

slots.mechanism.relevance

operator

eq

value

true

then

include

else

omit
id

proof

required

true

logic

if

path

slots.proof

operator

missing

then

block_or_request

else

continue
id

offer

required

true

logic

if

path

slots.offer

operator

missing

then

block_or_request

else

continue
id

objections

required

false

logic

if

path

slots.objections.relevance

operator

eq

value

true

then

include

else

omit
id

risk_terms

required

false

logic

if

path

slots.risk_terms.relevance

operator

eq

value

true

then

include

else

omit
id

final_cta

required

true

logic

if

path

slots.final_cta

operator

missing

then

block_or_request

else

continue

TPL-SALES

Long-form sales letter

Use when

ALL
- purpose eq "sell"
- channel in [web_page, letter, email_longform]

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

lead

required

true

logic

if

path

slots.lead

operator

missing

then

block_or_request

else

continue
id

problem_or_desire

required

true

logic

if

path

slots.problem_or_desire

operator

missing

then

block_or_request

else

continue
id

promise

required

true

logic

if

path

slots.promise

operator

missing

then

block_or_request

else

continue
id

mechanism

required

true

logic

if

path

slots.mechanism

operator

missing

then

block_or_request

else

continue
id

proof

required

true

logic

if

path

slots.proof

operator

missing

then

block_or_request

else

continue
id

story

required

false

logic

if

path

slots.story.relevance

operator

eq

value

true

then

include

else

omit
id

offer

required

true

logic

if

path

slots.offer

operator

missing

then

block_or_request

else

continue
id

bonuses

required

false

logic

if

path

slots.bonuses.relevance

operator

eq

value

true

then

include

else

omit
id

objections

required

true

logic

if

path

slots.objections

operator

missing

then

block_or_request

else

continue
id

guarantee

required

false

logic

if

path

slots.guarantee.relevance

operator

eq

value

true

then

include

else

omit
id

urgency

required

false

logic

if

path

slots.urgency.relevance

operator

eq

value

true

then

include

else

omit
id

cta

required

true

logic

if

path

slots.cta

operator

missing

then

block_or_request

else

continue
id

postscript

required

false

logic

if

path

slots.postscript.relevance

operator

eq

value

true

then

include

else

omit

TPL-EMAIL

Action email

Use when

channel eq "email"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

subject

required

true

logic

if

path

slots.subject

operator

missing

then

block_or_request

else

continue
id

preview_text

required

false

logic

if

path

slots.preview_text.relevance

operator

eq

value

true

then

include

else

omit
id

greeting

required

false

logic

if

path

slots.greeting.relevance

operator

eq

value

true

then

include

else

omit
id

reason_now

required

true

logic

if

path

slots.reason_now

operator

missing

then

block_or_request

else

continue
id

reader_value

required

true

logic

if

path

slots.reader_value

operator

missing

then

block_or_request

else

continue
id

necessary_detail

required

true

logic

if

path

slots.necessary_detail

operator

missing

then

block_or_request

else

continue
id

primary_action

required

true

logic

if

path

slots.primary_action

operator

missing

then

block_or_request

else

continue
id

deadline_or_timing

required

false

logic

if

path

slots.deadline_or_timing.relevance

operator

eq

value

true

then

include

else

omit
id

signature

required

true

logic

if

path

slots.signature

operator

missing

then

block_or_request

else

continue

TPL-AD

Short advertisement

Use when

channel eq "advertisement"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

audience_signal

required

true

logic

if

path

slots.audience_signal

operator

missing

then

block_or_request

else

continue
id

hook_or_promise

required

true

logic

if

path

slots.hook_or_promise

operator

missing

then

block_or_request

else

continue
id

proof_or_specific

required

false

logic

if

path

slots.proof_or_specific.relevance

operator

eq

value

true

then

include

else

omit
id

offer

required

true

logic

if

path

slots.offer

operator

missing

then

block_or_request

else

continue
id

cta

required

true

logic

if

path

slots.cta

operator

missing

then

block_or_request

else

continue
id

conditions_or_disclosure

required

false

logic

if

path

slots.conditions_or_disclosure.relevance

operator

eq

value

true

then

include

else

omit

TPL-ERROR

UX error message

Use when

genre eq "microcopy"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

what_happened

required

true

logic

if

path

slots.what_happened

operator

missing

then

block_or_request

else

continue
id

current_state_or_consequence

required

true

logic

if

path

slots.current_state_or_consequence

operator

missing

then

block_or_request

else

continue
id

recovery_action

required

true

logic

if

path

slots.recovery_action

operator

missing

then

block_or_request

else

continue
id

support_or_code

required

false

logic

if

path

slots.support_or_code.relevance

operator

eq

value

true

then

include

else

omit

TPL-SCENE

Narrative scene

Use when

genre eq "narrative_scene"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

viewpoint

required

true

logic

if

path

slots.viewpoint

operator

missing

then

block_or_request

else

continue
id

scene_goal

required

true

logic

if

path

slots.scene_goal

operator

missing

then

block_or_request

else

continue
id

setting_pressure

required

false

logic

if

path

slots.setting_pressure.relevance

operator

eq

value

true

then

include

else

omit
id

opposition

required

true

logic

if

path

slots.opposition

operator

missing

then

block_or_request

else

continue
id

beats

required

true

logic

if

path

slots.beats

operator

missing

then

block_or_request

else

continue
id

turn

required

true

logic

if

path

slots.turn

operator

missing

then

block_or_request

else

continue
id

new_state

required

true

logic

if

path

slots.new_state

operator

missing

then

block_or_request

else

continue
id

forward_question

required

false

logic

if

path

slots.forward_question.relevance

operator

eq

value

true

then

include

else

omit

TPL-CHAPTER

Book chapter

Use when

channel eq "book"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

chapter_promise

required

true

logic

if

path

slots.chapter_promise

operator

missing

then

block_or_request

else

continue
id

entry

required

true

logic

if

path

slots.entry

operator

missing

then

block_or_request

else

continue
id

controlling_move

required

true

logic

if

path

slots.controlling_move

operator

missing

then

block_or_request

else

continue
id

sections_or_scenes

required

true

logic

if

path

slots.sections_or_scenes

operator

missing

then

block_or_request

else

continue
id

examples_or_evidence

required

true

logic

if

path

slots.examples_or_evidence

operator

missing

then

block_or_request

else

continue
id

integration

required

true

logic

if

path

slots.integration

operator

missing

then

block_or_request

else

continue
id

payoff

required

true

logic

if

path

slots.payoff

operator

missing

then

block_or_request

else

continue
id

bridge

required

false

logic

if

path

slots.bridge.relevance

operator

eq

value

true

then

include

else

omit

TPL-LESSON

Course lesson

Use when

purpose eq "teach"

Global rules

if

any

path

truth_check

operator

eq

value

fail
path

accessibility_check

operator

eq

value

fail
path

purpose_match

operator

eq

value

fail

then

block_and_revise

else

publish_or_test

Slots, in order

id

observable_outcome

required

true

logic

if

path

slots.observable_outcome

operator

missing

then

block_or_request

else

continue
id

prior_knowledge

required

false

logic

if

path

slots.prior_knowledge.relevance

operator

eq

value

true

then

include

else

omit
id

model

required

true

logic

if

path

slots.model

operator

missing

then

block_or_request

else

continue
id

worked_example

required

true

logic

if

path

slots.worked_example

operator

missing

then

block_or_request

else

continue
id

guided_practice

required

true

logic

if

path

slots.guided_practice

operator

missing

then

block_or_request

else

continue
id

independent_practice

required

true

logic

if

path

slots.independent_practice

operator

missing

then

block_or_request

else

continue
id

feedback

required

true

logic

if

path

slots.feedback

operator

missing

then

block_or_request

else

continue
id

assessment

required

true

logic

if

path

slots.assessment

operator

missing

then

block_or_request

else

continue
id

transfer_task

required

false

logic

if

path

slots.transfer_task.relevance

operator

eq

value

true

then

include

else

omit

Composition templates

Concept topic

Task procedure

Reference entry

Troubleshooting topic

General explainer

Nonfiction article

Evidence-based argument

Analytical report

Business proposal

Case study

Landing page

Long-form sales letter

Action email

Short advertisement

Social post

UX error message

Narrative scene

Book chapter

Course lesson