The rules
Every rule, and how hard it binds
228 base rules across 14 domains and 9 structural layers. Filter them, then open one to see its condition tree, both branches, its exceptions and its sources.
8 rules match. Clear filters
- CPY-001 Start from market awareness IF writing persuasive copy, THEN classify the audience as unaware, problem-aware, solution-aware, product-aware, or most-aware before choosing the message ELSE request research. Hard constraint
- CPY-003 Headline makes one credible promise IF a headline is used, THEN make its audience relevance, benefit or curiosity, and credible scope legible ELSE revise. Hard constraint
- CPY-005 Translate feature into buyer outcome IF copy names a feature, THEN connect it to functional benefit, practical outcome, and relevant emotional meaning when supported ELSE remove the feature. Context default
- CPY-006 Specificity earns credibility IF a claim uses generic superiority language AND verifiable specifics exist, THEN replace the generic phrase with the relevant specific ELSE qualify or remove it. Heuristic
- CPY-011 CTA names one next action IF the page has one primary conversion goal, THEN use one prominent CTA that names the action and immediate result ELSE define priority among multiple actions. Context default
- CPY-012 Friction matches commitment IF requested information or effort exceeds what the current commitment needs, THEN remove, defer, or explain it ELSE retain. Heuristic
- CPY-016 Email subject matches message and destination IF a subject line creates curiosity or a promise, THEN the email and linked destination must satisfy it ELSE revise. Hard constraint
- CPY-017 Landing page preserves message scent IF traffic arrives from an ad, email, search result, or referral, THEN repeat the source’s core promise, audience, and offer early on the page ELSE diagnose mismatch. Hard constraint