The rules
Every rule, and how hard it binds
228 base rules across 14 domains and 9 structural layers. Filter them, then open one to see its condition tree, both branches, its exceptions and its sources.
6 rules match. Clear filters
- STR-017 End with the intended next state IF the document expects a decision or action, THEN end with the next action, owner, timing, and success condition ELSE close by reinforcing the controlling meaning. Context default
- CPY-005 Translate feature into buyer outcome IF copy names a feature, THEN connect it to functional benefit, practical outcome, and relevant emotional meaning when supported ELSE remove the feature. Context default
- CPY-009 Objection response names the real risk IF research shows a recurring material objection, THEN acknowledge it, answer with proof or terms, and preserve any legitimate limitation ELSE do not invent objections. Context default
- CPY-010 Offer is operationally complete IF an offer is presented, THEN state deliverable, audience, price or exchange, timing, requirements, exclusions, risk terms, and next action as applicable ELSE mark incomplete. Hard constraint
- CPY-011 CTA names one next action IF the page has one primary conversion goal, THEN use one prominent CTA that names the action and immediate result ELSE define priority among multiple actions. Context default
- CPY-014 Guarantee states enforceable terms IF a guarantee is offered, THEN state coverage, duration, request process, exclusions, remedy, and jurisdictional limits ELSE do not rely on vague risk reversal. Hard constraint