The rules
Every rule, and how hard it binds
228 base rules across 14 domains and 9 structural layers. Filter them, then open one to see its condition tree, both branches, its exceptions and its sources.
8 rules match. Clear filters
- CPY-007 Proof appears after or near the claim IF a material sales claim is made, THEN attach the strongest appropriate proof close to it ELSE weaken or remove the claim. Hard constraint
- CPY-008 Testimonial is real, typicality-aware, and specific IF a testimonial is used, THEN verify identity permission, authenticity, result context, and any required typicality disclosure ELSE remove it. Hard constraint
- CPY-009 Objection response names the real risk IF research shows a recurring material objection, THEN acknowledge it, answer with proof or terms, and preserve any legitimate limitation ELSE do not invent objections. Context default
- CPY-013 Urgency must be factual IF urgency or scarcity is claimed, THEN verify the real deadline, quantity, capacity, or consequence and disclose material conditions ELSE remove it. Hard constraint
- CPY-020 Optimize downstream value, not click alone IF a variant increases clicks but lowers qualified action, retention, revenue quality, or trust, THEN reject or segment it ELSE retain. Hard constraint
- ETH-005 Do not fabricate authority or social proof IF a credential, citation, endorsement, review, testimonial, user count, or case is unverifiable or synthetic without disclosure, THEN remove or accurately label it ELSE retain. Hard constraint
- ETH-006 Do not exploit vulnerability IF the audience is distressed, grieving, cognitively impaired, financially desperate, a child, or otherwise vulnerable, THEN remove coercive pressure and raise clarity, evidence, consent, and review requirements ELSE retain. Hard constraint
- ETH-007 Permission is not pressure IF a reader can legally or practically decline, THEN do not describe refusal as impossible, shameful, disloyal, or dangerous without evidence ELSE state real consequences neutrally. Hard constraint