The rules
Every rule, and how hard it binds
228 base rules across 14 domains and 9 structural layers. Filter them, then open one to see its condition tree, both branches, its exceptions and its sources.
4 rules match. Clear filters
- CPY-004 Mechanism explains the promise IF the promise is unfamiliar, counterintuitive, or in a sophisticated market, THEN explain why and how the offer produces the result ELSE keep the mechanism concise. Context default
- CPY-007 Proof appears after or near the claim IF a material sales claim is made, THEN attach the strongest appropriate proof close to it ELSE weaken or remove the claim. Hard constraint
- CPY-019 Test one causal variable at a time when possible IF an experiment must identify what caused a result, THEN change one primary variable or use a designed multivariate test with adequate traffic ELSE treat results as directional. Heuristic
- CPY-020 Optimize downstream value, not click alone IF a variant increases clicks but lowers qualified action, retention, revenue quality, or trust, THEN reject or segment it ELSE retain. Hard constraint