Every rule, and how hard it binds

228 rules match. Showing 176–200.

1. CPY-010 Offer is operationally complete IF an offer is presented, THEN state deliverable, audience, price or exchange, timing, requirements, exclusions, risk terms, and next action as applicable ELSE mark incomplete. Hard constraint
2. CPY-011 CTA names one next action IF the page has one primary conversion goal, THEN use one prominent CTA that names the action and immediate result ELSE define priority among multiple actions. Context default
3. CPY-012 Friction matches commitment IF requested information or effort exceeds what the current commitment needs, THEN remove, defer, or explain it ELSE retain. Heuristic
4. CPY-013 Urgency must be factual IF urgency or scarcity is claimed, THEN verify the real deadline, quantity, capacity, or consequence and disclose material conditions ELSE remove it. Hard constraint
5. CPY-014 Guarantee states enforceable terms IF a guarantee is offered, THEN state coverage, duration, request process, exclusions, remedy, and jurisdictional limits ELSE do not rely on vague risk reversal. Hard constraint
6. CPY-015 Story serves the buying decision IF a sales story does not change relevance, belief, desire, trust, objection, or action, THEN cut or reframe it ELSE retain. Heuristic
7. CPY-016 Email subject matches message and destination IF a subject line creates curiosity or a promise, THEN the email and linked destination must satisfy it ELSE revise. Hard constraint
8. CPY-017 Landing page preserves message scent IF traffic arrives from an ad, email, search result, or referral, THEN repeat the source’s core promise, audience, and offer early on the page ELSE diagnose mismatch. Hard constraint
9. CPY-018 Market sophistication changes novelty claim IF competitors repeat the same promise, THEN differentiate mechanism, proof, segment, tradeoff, experience, or category rather than shouting the same claim ELSE use the direct promise. Context default
10. CPY-019 Test one causal variable at a time when possible IF an experiment must identify what caused a result, THEN change one primary variable or use a designed multivariate test with adequate traffic ELSE treat results as directional. Heuristic
11. CPY-020 Optimize downstream value, not click alone IF a variant increases clicks but lowers qualified action, retention, revenue quality, or trust, THEN reject or segment it ELSE retain. Hard constraint
12. ACC-001 Use clear words for the actual audience IF a simpler word is equally accurate, respectful, and familiar, THEN use it ELSE retain the necessary precise term with support. Context default
13. ACC-002 Simple tense and voice when possible IF present active construction expresses the real time and actor, THEN prefer it ELSE use the tense and voice accuracy requires. Context default
14. ACC-003 No nested double negatives IF a double negative or negative inside another condition obscures polarity, THEN rewrite with one explicit positive or negative operation ELSE retain a necessary legal distinction with explanation. Hard constraint
15. ACC-004 Separate each instruction IF multiple actions appear in one block and can be completed separately, THEN make each a separate step ELSE retain a single compound action. Context default
16. ACC-005 Explain implied meaning when consequential IF humor, irony, metaphor, convention, or context carries a consequential instruction or conclusion, THEN state the literal meaning too ELSE retain. Hard constraint
17. ACC-006 Headings and labels are unique and descriptive IF repeated or vague headings prevent out-of-context identification, THEN rename them by topic or task ELSE retain. Hard constraint
18. ACC-007 Text alternatives convey function or information IF meaningful non-text content appears, THEN provide a concise equivalent of its purpose and relevant information; IF decorative, mark it ignorable ELSE block release. Hard constraint
19. ACC-008 Do not encode meaning by color alone IF color distinguishes status, category, instruction, or error, THEN add text, shape, icon, pattern, or position with an accessible label ELSE retain. Hard constraint
20. ACC-009 Avoid directional text without structural anchor IF instructions say above, below, left, right, or color-only location and layout can reflow, THEN name the control, section, or landmark ELSE retain stable spatial instruction. Hard constraint
21. ACC-010 Error message states problem and recovery IF an error message appears, THEN state what happened, what remains safe or changed, and the next corrective action in non-blaming language ELSE retain. Hard constraint
22. ACC-011 Respect user dignity IF language stereotypes, infantilizes, blames, or defines people solely by a condition without contextual reason, THEN replace it with accurate respectful language ELSE retain self-identified terms. Hard constraint
23. ACC-012 Support orientation in long processes IF a process has many steps, branches, or waits, THEN show current position, total or remaining stages, completion state, and safe exit ELSE retain. Context default
24. ACC-013 Allow enough reading and response time IF content disappears or a task times out, THEN let users extend, pause, resume, or retrieve it unless a documented safety or real-time exception applies ELSE retain. Hard constraint
25. ACC-014 Design for screen-reader linearization IF visual layout changes reading order or relationships, THEN define a semantic linear order that preserves meaning ELSE retain. Hard constraint